Nielsen Set To IPO

Adrian J Cotterill, Editor-in-Chief

Media measurement firm Nielsen on Thursday filed with the SEC for an initial public offering that aims to raise up to $1.75 billion. J.P. Morgan Securities and Morgan Stanley have signed on as underwriters.

Nielsen was acquired in 2006 for $10 billion by an investor group that included AlpInvest Partners, The Blackstone Group, The Carlyle Group, Hellman & Friedman, Kohlberg Kravis Roberts & Co. and Thomas H. Lee Partners.

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