DW Green And EnQii Launch GreenTV

Chris Sheldrake

DW Green Company and EnQii today announced their partnership in launching GreenTV, a self-contained digital signage system that delivers powerful, targeted messaging to customers of grocery chains across North America.

With the launch of GreenTV, EnQii and DW Green Company will provide grocery retailers with highly effective, supermarket-focused content designed to drive incremental sales and communicate competitive advantages. The customized store content, which includes seasonal reminders, informational messaging and price and item animations, is played on in-store LCD screens located in retailers’ meat, deli, bakery, pharmacy and health and nutrition departments, among others.

DW Green, president and CEO of DW Green Company told us “Grocery retailers are recognizing the power of digital signage to increase sales and improve the look and competitiveness of their stores,”

He added “The challenges to retailers in the past have been the initial costs and the ongoing need to maintain quality, relevant branded content. Our new partnership with EnQii allows us to address these concerns while providing supermarkets across North America with a turn-key digital signage program.”

EnQii and DW Green Company began working together in early 2009 we believe in order to develop customized content for supermarket LCD screens – items promoted on the in-store LCD screens have yielded well in excess of 100% sales lifts when compared to items advertised in similar stores using traditional display signage.

About DW Green Company

DW Green Company is an award-winning supermarket marketing and advertising firm based in Tempe, Arizona. Using a “less is more” approach to design, DW Green Company offers a full range of marketing and advertising services emphasizing brand positioning and the customer experience.

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