Museum Seeks Creative Partner For Rebranding

Gail Chiasson, North American Editor

With museums using more and more digital out-of-home screens to inform and educate visitors, we thought the fact that the Eiteljorg Museum of American Indians and Western Art in Indianapolis is seeking a partner to help it rebrand itself might be of interest to our readers.

The Eiteljorg wants to rebrand itself as an active, sensory and engaging experience for multiple audiences. The museum is currently involved in a multi-year campaign to enliven its ‘product’ – ie, its galleries and exhibits – increase communications and marketing activity, and polish its image through a fresh marketing creative direction. The Eiteljorg is currently looking for agencies to submit their qualifications to assist the museum in this endeavor.

A qualified partner will assist in this branding effort by:

  • Developing a new creative direction and guidelines, aligned with the Eiteljorg Museum brand, that it can execute using its existing resources;
  • Working with the museum to complete a ‘check up’ of creative direction in late 2011/early 2012, to refine the creative/branding direction.
  • The agency’s qualifications should include background about the company, experience in working with museums or attraction environments, examples of successes on limited budgets and a list of references.

Firms wishing to learn more about the Eiteljorg Museum, recent audience research and its plans for the future can attend one of two informational sessions for interested agencies: Tuesday, June 29, at 4:30 p.m., and Wednesday, June 30, at 8:30 a.m. If interested in attending one of these sessions, contact or (317) 275-1315, by Wednesday, June 23.

Deadline for submissions is July 13.

Leave a Reply