Glasses-Free 3D Digital Signage For Australia

Gail Chiasson, North American Editor

Australian-based companies JEA Technologies and Digital Pulse have signed a strategic agreement to offer a comprehensive glasses-free 3D Digital Signage solution covering hardware supply, installation and support through to content development.

This is believed to be the first such agreement for this new technology in Australia and offers a nationwide solution for companies considering glasses-free 3D displays for their digital signage networks.

JEA Technologies recently became the Australian and New Zealand distributor for New York-based Magnetic 3D displays with Enabl3D technology.

“We did a huge amount of research into the various display technologies available for 3D Digital Signage,” says Chris Mitrokas, business development manager, JEA Technologies. “We found that displays with lenticular lenses were far superior to those with parallax barrier. Of the lenticular displays we saw, Magnetic3D Enabl3D displays were clear leaders in image and build quality.”

Magnetic3D had already been working closely with Digital Pulse’s content creation team to help it become the first Magnetic3D certified content provider in Australia.

Established in 1996, Digital Pulse has produced content for major Australian corporations and international events including many of Australia’s leading Blue Chip companies. In 2009, Digital Pulse created some of the first 3D stereoscopic and auto-stereoscopic (glasses-free) content in Australia.

“Digital Pulse and JEA Technologies’ expertise is mutually beneficial and has the potential to bring tremendous benefit to companies in the region who are considering 3D signage,” says Thomas Zerega, CEO, Magnetic3D. “Our industry leading technology will now be fully supported in the Asia Pacific region. It will also provide existing digital signage companies in Australia and New Zealand the opportunity to explore new business opportunities through our Value Added Resellers Program with JEA Technologies.”

Brett Heil, managing director of Digital Pulse, says, “Since Avatar, we have seen a tremendous surge in enquiries from clients wishing to develop 3D stereo content. Major corporations are now actively looking to produce 3D content for internal and external communications.”

Heil cautions that simply owning a glasses-free 3D display does not guarantee its effectiveness, however.

“Key to the success of this exciting new format will be the quality of the content and environmental factors such as location,” says Heil. “The old adage that content is king is now even more important. 3D displays require a complete rethink on how information is presented to attract and engage viewers, and the challenge we face with every new client is the educational process we go through to help their brand exploit the potential our glasses-free displays offer.”

The new agreement includes support for the entire Magnetic 3D product line, which consists of 3D display technology ranging in size from 22″ to 55″, in addition to Magnetic 3D’s turnkey software solutions for 3D content production, playback and networking with the E3D Creative Suite and FuzionCast content management software.

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