Clear Channel Live Tweets, Cannes

Gail Chiasson, North American Editor

Clear Channel has decided to sponsor the Outdoor Lions at the 2010 Cannes Lions for the first time to support and showcase the best creative ideas out-of-home during the week-long festival.

There have been 24,242 total entries for the Lions this year – the fourth highest number in the history of Cannes. There are 3,822 entries for the Outdoor category, being sponsored by Clear Channel.

“Cannes is the world’s global meeting place for advertising creative talent and our sponsorship is part of our strategy to working more closely with agencies and clients to engage audiences in arresting, memorable and motivating ways,” says William Eccleshare, president and CEO, Clear Channel International.

“Out-of-home is a continually evolving medium that enables brands to produce powerful and impactful campaigns that deliver emotion and engagement in the public space. The challenge we face is to ensure it fulfills its potential.”

Clear Channel, through its sponsorship of the Outdoor Lions, will be supporting the best creative ideas of the last year. It will also be displaying a digital out-of-home showcase featuring live campaigns from the UK, including the world’s first ‘Real 3D’ campaign for Twentieth Century Fox; an interactive, plug and play campaign for Beck’s beer; and an award-winning campaign for the Royal National Institute for Deaf that visually displays sound levels on the digital screen.

Clear Channel UK’s digital screens will also be used to display live ‘tweets’ during the festival and video footage from the seminars

Eccleshare will be sit on the panel in Campaign’s ‘Lessons from when Soho’s Mad Men Ruled the World’. This session aims to ‘inspire delegates with lively discussion on what today’s high flyers from around the world can learn from the admen of the past’, according to the official programme.

Clear Channel will also be launching a tailored ad campaign for Cannes in the Festival Guide with different executions appearing in the Lions Daily News, promoting the work of the Collaboration team and Create division in the UK, which work with clients and agencies to deliver ground-breaking out-of-home campaigns.

Clear Channel’s participation in Cannes is a key part of Eccleshare’s strategy to put creativity and effectiveness at the heart of the business. With the high profile appointments of Eccleshare, Pru Parkinson, international marketing director, and Anthony Xydis, international brand director, Clear Channel is committed to stepping up its engagement with clients and agencies at an international level.

The Cannes Lions International Advertising Festival is the world’s global meeting place for professionals in the communications industry. It offers seven days of award ceremonies, seminars, workshops, masterclasses, exhibitions, screenings and networking.

In addition to Eccleshare and Parkinson, other Clear Channel attendees at Cannes will include Philippe Baudillon, CEO of Clear Channel France, and Rob Atkinson, managing director, Clear Channel UK.

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