Kinetic And Grand Visual In Joint Venture?

Chris Sheldrake

Described in their own words on the web site as a “a web-based workflow tool for managing the specification and trafficking of copy for digital out-of-home campaigns in the UK” Accelerator, which can be seen here (unless they take it down before any official launch) is we believe is a joint venture between Kinetic Worldwide and Grand Visual.

For our distribution work we have used a combination of and revx – the latter being much our preferred platform because of the workflow, built-in markup tools and the transcoding features (movie files are converted to flash to allow online viewing so no need to download a huge file just to see it wasn’t what you wanted or was incorrect).

The web site describes the system’s key features as…

  • Capturing campaign details
  • Notifying all parties / agencies of booked media schedule, formats and relevant specifications
  • Receiving and distributing DOOH copy
  • Providing standardised copy ID
  • Validating copy against the relevant delivery specifications
  • Providing copy status alerts

And its key benefits as…

  • Centralised and simplified process
  • Greater clarity and understanding of campaign copy requirements
  • Tighter management of key project deadlines
  • Clearly communicated rotation instructions
  • Reduced risk of loss of media value
  • Central point of contact for copy queries
  • Standardised copy rotation instructions
  • File formatting checked prior to delivery

Grand Visual and Kinetic have long had a cozy relationship and this JV perhaps further cements that?

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