Daktronics Launches Web-Based Control Solution

Adrian J Cotterill, Editor-in-Chief

Daktronics Inc. (NASDAQ-DAKT) of Brookings, S.D., this week announced the first Burger King franchisee to utilize the Company’s innovative Visiconnsm digital reader board management solution – interestingly this is the same software used to control the Torch and JCDecaux Primetime LED network in London and the Westfield LED Spectaculars in Australia!

Vic Wenner, Daktronics’ quick service restaurant sales manager told us “With Internet-based display control, Burger King franchisees can choose how involved they want to be with controlling and scheduling message content on their digital LED reader board,” says Franchisees now have the option to have their outdoor digital reader board automatically update with fresh, professionally created messages that feature Burger King core products, national promotions and limited-time offers. They also have the option of creating their own messages and customizing their schedule.”

We are told that by choosing Daktronics as their display provider, franchisees are ensured all professionally created messages displayed will be day-parted to promote the right food and drink at the right time of day and in addition, because Visiconn is Internet-based, franchisees are able to update their displays’ messages from their office, home or on-the-go—all they need is an Internet connection.

Recently, a St. Charles, Ill., Burger King was the first restaurant to make this control solution a reality. Located roughly 40 miles west of Chicago, the restaurant’s grand opening at its new location was held on June 15th and featured BKC-approved content on its Daktronics-manufactured digital reader board.

Bruno Hilgart, Director of Operations and Marketing for Gill Management, which owns and operates several quick service restaurants in the St. Charles area, said that the new digital reader board complemented by the Visiconn control solution allowed workers more time with customers and absolutely no time spent outside changing out an old-fashioned manual copy board.

He told us “We’ll be able to promote our new Burger King’s prime location, advertise our menu items at the right time of day, and do it quickly and efficiently directly from the manager’s office. Not only is it going to save us labor in the time it takes to manually change out a marquee, it will also help drive new sales.”


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