rVue is back in the news again today, with Memphis-based Park Media, digital out-of-home enterprise software provider, and Fort Lauderdale-based rVue Inc. – provider of the first demand-side platform for strategically planning and buying Digital Out-of-Home media across multiple channels – announcing the integration of the rVue DSP into the Park Media digital signage platform through an open Application Programming Interface.
This partnership was developed to simplify and streamline DOOH media planning through a fully automated ad buying process.
The rVue demand-side platform consolidates DOOH media planning and allows micro- targeting by location, demographic or venue type, bringing together advertisers with their desired audiences in a complete 360 degree approach. With capabilities such as pinpoint location selection, rapid content delivery and proof of play, the platform provides a comprehensive and efficient media planning process for both buyers and sellers.
“The integration of rVue’s tool sets into the Park Media platform allows unprecedented ease of use in the DOOH media planning process, while adding a strategic results-based metric system that was not available before,” says Brad Trotter, Park Media’s CEO. “rVue is providing an invaluable interface to buyers and sellers alike, and by working together we can eliminate complicated and time-intensive barriers of entry to the DOOH media planning ecosystem.”
Park Media’s versatile software solution allows for the delivery and management of sophisticated, multi-purpose content for enterprise digital signage networks. The Park Media platform uniquely provides unlimited flexibility and scalability, and is designed to provide seamless integration with current standards and protocols of content providers and network operators. Park Media’s partners include some of North America’s largest DOOH network operators, including PlayNetwork and Indoor Direct.
“The rVue demand-side platform was developed to help further accelerate the adoption of DOOH media by providing tools that empower both the advertisers and the networks in the platform,” says Jason Kates, CEO of rVue, Inc. “The integration of rVue into Park Media’s platform is a another vital step towards streamlining the buying, planning, managing and analyzing of DOOH campaigns.”