The new five-year contract, won competitively and beginning Sept. 1, 2011, is based on an initial three-year term, followed by two, one-year extensions.
This win maintains Titan’s transit dominance in the Los Angeles and Orange County DMA. When combined with Titan’s other transit authority partnerships in the area: Long Beach Transit and Santa Monica Transit sales representation agreement (both secured in 2009 by Titan), as well as Los Angeles DOT, Titan reaches more people in Southern California than any other transit media company. Further, Titan’s media reaches 95% of the Los Angeles and Orange County DMA, which taken together is the second largest DMA in the U.S.
“We are dedicated and committed to growing OCTA’s revenue significantly over the life of this contract.” Don Allman, President and CEO of Titan.
Titan’s Southern California business is run by industry veteran, Frank Sandusky.