Adam & Eve in Times Square

Gail Chiasson, North American Editor

No, they’re not nude, nor adorned with fig leaves!

But Adam & Eve, America’s oldest sex toys and adult products company, has begun running ads on the CBS ‘Super Screen’ in Times Square.

The award-nominated animated Adam & Eve ads appear on the strategically-located, 26′ x 20′ state-of-the-art, full-motion, full-color screen, located at 42nd Street between 7th and 8th Avenues, right in the heart of Times Square Plaza. The ads are scheduled to run every hour until October 15.

“I feel it really shows how far America has come in accepting Adam & Eve and the products we sell as mainstream,” says Chad Davis, Adam & Eve marketing director of the firm headquartered in Chapel Hill, North Carolina. (Seems apropos to have Adam & Eve at Chapel Hill! Ed.)

“For this very special event, we had to create a special version of the spot to make it easy for people to respond to the offer presented,” says Davis. The ad offers customers 50% off any one item, plus 3 free DVDs, a free gift and free shipping.

CBS is the #1 tenant on the Xtronx board. Adam & Eve’s creative was done by Orange County, California-based Chopshop, with the media buy handled in-house.

Adam & Eve, which will soon celebrate its 40th anniversary, has built its reputation as the premier provider of adult products for American adults. With a huge variety of novelties, toys, DVDs and lingerie, Adam & Eve and offers 100% satisfaction guaranteed on every order.

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