Thursday, September 23rd sees Honda taking over Times Square to launch its national, multiplatform campaign introducing the new CR-Z Sport Hybrid coupe and using Clear Channel Spectacolor’s SpectacolorHD digital billboard as an integral element of the campaign.
Honda will air a 3D video short about the CR-Z on the SpectacolorHD screen, which soars above the hustle and bustle of New York City’s top destination. Onlookers will receive special 3D eyewear to view this one-of-a-kind, visually stunning 3D spectacular.
It’s taking place between 10:00 a.m. and 6:00 p.m. EST. in the “Crossroads of the World” next to Duffy Square, the SpectacolorHD board is situated at 47th Street and Broadway.