Apple-Dentsu Partner For iAd Mobile Ads In Japan

Gail Chiasson, North American Editor

Apple and The Dentsu Group have announced a partnership to expand Apple’s iAd mobile advertising network to Japan in early 2011.

Under the agreement, Dentsu will be responsible for the selling and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to its iPhone and iPod touch users.

iAd was launched in the US in July and has emerged as a powerful new way for leading brands to reach the tens of millions of iPhone and iPod touch users, while providing a significant new revenue stream for developers.

“After an incredibly successful launch in the US where we’ve already doubled the number of brands on the network, we’re excited to bring iAd to Japan,” says Andy Miller, Apple’s vice-president of iAd. “Dentsu is one of the world’s most prestigious advertising agencies, making them an ideal partner for iAds in Japan.”

Ryuichi Mori, senior executive vice-president, Dentsu Inc., says, “Mobile advertising is Japan’s fastest-growing platform and iAd’s rich media experience and engaged audience of iPhone and iPod touch users make it uniquely positioned to capture mobile’s full potential for advertisers and developers.”

Dentsu subsidiary cyber communications inc. (cci) will provide one-stop services for iAd in Japan including creative production and media planning.

iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content.

Developers who join the iAd Network can easily incorporate a variety of advertising formats into their apps. Developers will receive an industry-standard 60% of the iAd Network revenue, which is paid via iTunes Connect. Developers can visit to join the iAd Network, or to learn more about the iAd platform.

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