ImmersiveLabs First Retail Launch

Gail Chiasson, North American Editor

Boulder, Colorado-based ImmersiveLabs first live retail launch will take place in Boulder during the holiday season on Pearl St Mall, a four block pedestrian mall of locally-owned and operated businesses and restaurants as well as the Boulder County Courthouse.

ImmersiveLabs’ solution uses face detection with multi-touch for digital billboards. Content learns how people react to ads and ImmersiveLabs’ system adapts dynamically, building ads on-the-fly.

This short YouTube video, shot and edited from an iPhone4, shows the company’s Intelligent ad switching software, Wiji. The display shows some of the data the company collects.

Leave a Reply