Pizza Hut UK Renews With atmAd
Adrian J Cotterill, Editor-in-Chief
You know you are doing something correct when you get advertising renewals so it’s great to hear that Pizza Hut UK has renewed its annual media holding with atmAd.
In a deal brokered by Pizza Hut’s media agency Starcom, atmAd (which exclusively operates a UK wide digital advertising opportunity on more than 9,900 ATM screens) will see Pizza Hut UK take a long term media holding on approximately 1,500 digital cash machine screens across the UK.
Alexia Pilavachi, Associate Director, Starcom praised atmAd’s “unique ability to capitalise on that feel-good payday mindset and proven effectiveness in driving restaurant sales. They’ve become an essential part of the plan”.
Ana Stewart, Managing Director at atmAd told us ‘Pizza Hut’s 2010 ‘Pay Day’ campaign has delivered them a highly targeted opportunity to reach consumers in the high street around month-end, when bank accounts are flush and people are planning social activity for the month ahead. We are delighted that Pizza Hut have chosen atmAd as their high street digital media for another 12 months and look forward to helping them build on their 2010 success.’