DPAA Adds Three New Members

Adrian J Cotterill, Editor-in-Chief

The Digital Place-based Advertising Association (DPAA) announced this week three new members: Health Media Network, Creative Media Technologies, and IpsosOTX MediaCT.

Susan Danaher, President of the DPAA told us “Together, tackling issues with a unified voice and vision naturally speeds adoption and innovation. Ultimately, this benefits the ad industry at large and our clients. We’re thrilled that these companies have decided to join to help accelerate our sector’s rate of growth.”

  • Health Media Network:  a digital place-based network in healthcare facilities including hospitals, medical centers and physician’s offices.
  • Creative Media Technologies:  a provider of in-taxi digital media, playing full motion video with audio. They offer solutions for the taxi and advertising industries and CMT manages ad sales and content placement on thousands of screens in multiple major markets across the U.S.
  • IpsosOTX MediaCT: a specialist division of the global Ipsos Group that helps companies understand connections between consumers, content, channels, brands and technology in today’s complex and evolving media eco-system.

Mike Di Franza, President of Captivate and Chairman of DPAA told us “We are pleased to welcome these companies and are anxious to tap into their expertise as they help us move the industry forward.”

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