Benetton Live Shop Window, Milan

Giuseppe Andrianò

Each day of December and every weekend in the lead up to Christmas this Benetton Live Shop window is displaying content from the incredibly successful Benetton Official Casting Channel dubbed IT’S MY TIME

The new LCD wall that they have placed in the shop windows practically colours the whole frontend of the shop. as you can see from this photograph.

On Saturday a lot of people attended the show in Milano and more today (Sunday) expected from 11:00 to 13:00 and from 15:00 to 19:00.

It’s obviously a very good way to use both technology and social marketing to generate the Wow effect and create a buzz with consumers. Normal people 4 meter high today wolks in Milano and a lot of more smaller lilliputians looks and spend at Benetton shop!

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