The Instore-TV-Concept of xplace which won the ‘Special Prize’ at the 4th Digital Signage Best Practice Awards at #viscomffm was given out this week.
In front of about 500 industry colleagues, Michael Volland, Managing Director of xplace, received the award on December 10 in the historic Ratskeller of the Frankfurt Town Hall. The unique complexity of the Instore-TV project convinced the jury to award this to xplace.
“We are extremely proud and honored to receive this award. We are pleased that with this concept we can not only convince stores to adopt our Instore-TV solution, but have also been recognized by this prestigious international jury,” said Michael Volland , Managing Director of xplace. “Our thanks go to both our client, the Media-Saturn group, with whom we have developed this concept, as well as to our employees, without whom we would have not been able to have achieved this project, and the jury, which has rewarded us this prize for our continuing innovation.”
The Instore-TV-concept is a solution that offers the complete in-store communications for Media-Saturn-Holdings (MSH). It is unique in its size and complexity. Within a year, more than 800 stores in 16 European countries will be equipped with this Instore-TV system in their own particular language. In the stores, sales-supporting content is presented to all customer groups, with an average of 10 channels available to display multiple information parts around the store.
The program can be managed both centrally and locally based upon the appropriate access rights. Scala, the software behind the concept, has been delivered by Scala Development Partner SEEN MEDIA, Aachen, who safeguards necessary second-level technical support, as well as additional content development as required.
The final decision and award ceremony took place during the Viscom Frankfurt show. The award is regarded by many as the most valuable award for digital signage projects in Europe.