Adrian J Cotterill, Editor-in-Chief
Personally I don’t think we (as an industry) can report enough about brands that advertise on digital – my business partners and our editorial board slightly disagree – perhaps they are not as enamored with citizen journalism as much as I am…
Here we see National Tyres using Amscreen’s Petrol Forecourt network to advertise.
This story was picked up from @DigicomJames via Twitter.
I even like the content on that screen.
December 16th, 2010 at 13:14 @593
British American Tobacco in Germany have a gigantic network of over 2,000 screens in tobacconists. Professional content from Grey Germany and the software was delivered and managed by an outfit called Dimedis in Cologne, all over 3G. Saw that they have a lot of interactive features, barcode scanning, 1:1 campaigns. Really rocks. Pity that us over here in the USA couldn’t get that type of DOOH for tobacco.