REACH-DCN Sales Partnership
Gail Chiasson, North American Editor
Under a new strategic sales partnership between REACH Sports Marketing Group, Eden Prairie, Minnesota, and The Digital College Network, Atlanta, REACH will sell ads to local businesses and service professionals on the DCNLive network.
DCN operates a network of more than 300 digital screens in college bookstores nationwide. REACH will also include DCN’s network into its digital out-of-home inventory for national campaigns.
“We look forward to leveraging our depth and breadth of experience in local ad sales in the digital out-of-home space,” says Darren Wercinski, CEO and co-founder at REACH. “Combining inventory on the national level creates a compelling opportunity for ad buyers who want to reach the college market.”
“This is the first phase of an exciting partnership,” says Chris Esposito, president and CEO of DCN. “The DCNLive network in college bookstores is one piece of DCN’s multi-platform approach in marketing to college students. We believe there are exciting opportunities for sponsors among our many offerings: web, mobile and event.”
REACH’s strategic partnership with DCN is the second of its kind in the last 12 months. REACH recently partnered with Life Time Fitness to be Life Time Fitness’ exclusive local ad sales partner for the Life Time Fitness Digital Network.
“Our rapidly expanding local ad sales team now extends into even more schools in more cities,” says Marc Kline, REACH’s co-founder and executive vice-president of sales & marketing.
REACH now represents its own network of 310 health, fitness and recreation centers across the U.S., as well as DCN’s 300 college bookstores, and Life Time Fitness’ 85 clubs.