All Day I Dream About Sex

Adrian J Cotterill, Editor-in-Chief

Intel’s ADIDAS virtual shelf was just one of the many attractions on offer on their stand at #ISEUROPE. The implementation was, we believe, managed by Intel in-house technologists in cooperation with the Adidas in-store innovation team

Taking the Samsung-let’s-put-screens-in-context one step further Intel had some of their booth staff kitted out in ADIDAS clothing (and sneakers of course) top to toe.

Max Brands, Adidas Head of retail operations who is based in Germany is leading some very cool implementations for Adidas group world wide it seems.

One Response to “All Day I Dream About Sex”

  1. Claude HAGEGE Says:

    The Adidas features was running on C-nario.

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