Adrian J Cotterill, Editor-in-Chief
Intel’s ADIDAS virtual shelf was just one of the many attractions on offer on their stand at #ISEUROPE. The implementation was, we believe, managed by Intel in-house technologists in cooperation with the Adidas in-store innovation team
Taking the Samsung-let’s-put-screens-in-context one step further Intel had some of their booth staff kitted out in ADIDAS clothing (and sneakers of course) top to toe.
Max Brands, Adidas Head of retail operations who is based in Germany is leading some very cool implementations for Adidas group world wide it seems.
February 7th, 2011 at 10:54 @495
The Adidas features was running on C-nario.