AssoDS: Face to Face at ISE2011

Giuseppe Andrianò

ISE 2011 which now seems like a long time ago was a good opportunity to catch up with members of the Italian Digital Signage Association, AssoDS.

We used the Infocomm guest area to make a very smart and informal meeting to share feelings and to meet potential new associates. Like a Flash mob meeting we handshake and discussed new announcements and new products.

Of course, all of us were impressed from the sheer size of this particular ISE and the relevancy of the Digital Signage industry all around it. One of the most appreciated was Prysmm which as Adrian and his team have said previously, looked much better than last year. Whilst is is probably only usable for a niche of operators, their green approach and the total solution was very interesting.

ISE also offered the opportunity to convince some friends (and competitors) to jump on our boat for the global benefit of the Italian market. We hope to announce the new members soon on our website.

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