#dse2011 Four Nil To The Arsenal

Adrian J Cotterill, Editor-in-Chief

Arsenal Media’s compelling experiential and marketing work for The Nielsen Company and Christie Digital Systems was recognised this week at the Digital Signage Expo Content and Apex Awards in Las Vegas with three Golds and one Silver.

Handbags at dawn (seen at #dse2011)

Denys Lavigne, President of Montreal-based Arsenal Media and Arsenal Integrated told us “For our team, the keys for success in both of these projects were the client’s direction and open-mindedness to explore more refined digital strategies. It has been a privilege to collaborate with such inspiring and mature organizations. These awards are shared with all participants, as any success in our industry is based on commitment from every contributor in the project, from project planners to integrators, technology providers to content producers.”

There were three gold awards for The Nielsen Company’s interactive lobby at their new executive offices in Wilton, CT. It won the top Apex prize in the Business, Industry & Government category, and content created for the experiential multimedia displays that greet visitors won creative golds for interactive and non-interactive informational content.

Developed by Arsenal in close collaboration with Nielsen, the multi-display, multi-zone content experience welcomes guests with a wall of interactive content using Christie® MicroTiles™ and gesture-based technology. Further into the lobby is a horizontal row of seamless Orion plasma displays running Nielsen insights, and more screen technology with different content serves guests in the waiting area.

Ana Mackay-Sim, Nielsen’s Creative Director told us “Our main objective was to demonstrate our unique capabilities in an engaging and immersive way, providing our visitors with a digital experience that is remarkably Nielsen. It’s a tremendous honor to see all the work put into this project recognized, and a tribute to everyone involved.”

Arsenal Media handled content planning and strategy, end-to-end production of all interactive and non interactive digital content, technical support in the integration of the system into the client’s environment, and quality control of the final installation. Partners on the project included lead integrator Verrex, Christie’s Vista display controller division, and software provider KeyWest Technology.

The interactive component was developed through a unique partnership with Float4 Interactive using RealMotion™ gesture-based technology. “At Float4, we are very proud to have teamed up with Arsenal Media and Nielsen to develop these highly creative projects. They really celebrate the possibilities for digital signage and interactive technologies,” says Sevan Dalkian, President of Float4.

Christie Digital’s conceptual Shop-or-Play Interactive Station won silver for Entertainment/Experiential Content. Developed to help demonstrate the possibilities for Christie’s modular MicroTiles displays, the interactive display included WatchMatch, which let shoppers look for timepieces, and Viv-O-Ball, a gesture-based pinball game with a massive 2,880 by 2,700 pixel gaming surface.

“Our vision was to create an exciting, interactive MicroTiles display station that would engage customers and increase dwell times,” said Kathryn Cress, Christie’s vice president of global and corporate marketing. “We looked to Arsenal to help us realize this vision and they delivered a truly compelling and immersive multimedia experience.”

“Shop or Play is indicative of where this medium is headed,” says Cedric Leblanc, Arsenal Media’s creative director of graphic production. “We’re seeing displays as canvases that combine ultra-vibrant colours, unique shapes, an immersive environment, gesture-based interactivity, integrated sound effects and an ambient soundtrack. When that’s done right, it’s a truly comprehensive multimedia experience.”

Note that Europeans will have a unique opportunity to see much of Arsenal Media and Arsenal Integrated’s ground-breaking work (including their magnificent BuzzWall) at #ScreenMediaExpo in May in London.

One Response to “#dse2011 Four Nil To The Arsenal”

  1. Alex Hughes Says:

    What a great win for Arsenal – well done Denys and the team for such an outstanding achievement!

Leave a Reply