Friday, July 13, 2007 10:52
The Simpsons movie is released in the UK on 20th July and in preparation 20th Century Fox have booked digital and experiential campaigns with EYE at Manchester Airport
EYE are a relevant newcomer to the UK with their “Digital Eyelite” proposition although “Digital Eyelite” has been introduced in seven of EYE’s major international Airports including Sydney and Singapore (and in some other EYE Out-of-Home environments I am told).
“Digital Eyelite” will feature as a network entry in July’s DOOHAN directory (2 venues; Manchester Airport, East Midlands Airport, 24 screens, 27m Flyers per annum etc. etc.)
I haven’t seen any other digital OOH Simpsons campaigns in Europe yet but I am sure I will be told (shortly) if others have booked them as well !!