It’s great we think to see more content library type companies crop up. Announced this week was OOHContent a new online marketplace created to provide affordable, ready-to-play content specifically developed for the needs of digital signage and digital out-of-home network operators.
OOHContent’s ‘ready-to-play’ content is characterized by short, already-edited micro-documentaries that work with or without audio support. These ‘Content Capsules’ all have their own intros and graphics and, unlike stock footage library material, are fully contained, complete pieces that can go straight into playlists.
OOHContent capsules are grouped in themes, or series. The first series available for networks are a pair of sets featuring 15 60-second micro-tours of Europe’s great cities. The clips are independent units and can be viewed in any order, and are now ready for download in the OOHContent marketplace.
All clips are encoded for 720P HD displays, with standard definition as an option. The encoded video formats used are industry standard, to ensure easy adaptation. Content is bought in sets and one-times provide unlimited usage rights.
Devoted to providing digital marketing services and services for the DOOH sector, ohVoxel is the firm behind the digital signage content store, OOHContent. It was founded by Alex Soler, a professional with a wealth of experience in online and digital media. Soler was formerly co-founder, content manager and production manager at OgilvyInteractive Spain and has worked for different companies in areas related to Internet and digital marketing.