This Is Not Just Signage, This Is M&S Signage

Adrian J Cotterill, Editor-in-Chief

Spotted in the window of M&S at Westfield London Shopping Centre earlier today…

It was rear projection and looked very bright. Also spotted in the Car Park entrance were two 55″ LCD screens which were showing the new M&S TV commercials.

The projection unit was Panasonic and the acrylic looked like it was from Vueinti.

A UK industry insider told us “while the 55″ Samsungs are now a permanent fixture, allegedly this install is a temporary tester BUT with more testers to come!” so maybe giant retailer M&S are about to take Digital Signage seriously?

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