5th Annual Paybefore Awards

Gail Chiasson, North American Editor

Mocapay, Denver-based mobile consumer engagement platform, was chosen Best in Category winner in the Business-to-Consumer or -Employee category and Toronto-based EnStream LP’s Zoompass Mobile Wallet and Zoompass Prepaid MasterCard Program won Best in Category for offering the Best Consumer Value at the 5th Annual Paybefore Awards at Prepaid Expo USA in Orlando.

Paybefore Awards is the most prestigious recognition of excellence in the worldwide prepaid and stored value card industry. This year’s awards honoured winners in 17 program categories as well as the new Judges Choice Award winners and the Industry Achievement Award honoree.

Mocopay’s award recognizes the company’s partnership with Wow Bao, a restaurant concept from Lettuce Entertain You Enterprises. Wow Bao partnered with Mocapay in 2010 to implement a mobile marketing solution within its Chicago-based restaurants. Using Mocapay’s mobile platform, Wow Bao has been successful at offering real-time mobile comp cards in promotional and customer service related situations.

“Mocapay continues to leverage its secure mobile platform and provide merchants a new channel to engage with customers in and out of stores,” says Doug Dwyre, president, Mocapay,

EnStream is a mobile commerce joint venture company owned by Canada’s three leading wireless operators – Bell Mobility, Rogers Communications and TELUS Corporation. EnStream created the Zoompass Mobile Wallet to provide Canadians with an easy-to-use, convenient way to transact using digital currency, payment cards and other credentials accessible through a mobile device.

The award-winning Zoompass application offers an innovative way to move digital currency domestically and abroad. All Zoompass users are eligible for a Zoompass Prepaid MasterCard with PayPass technology, allowing them to Tap & Go at PayPass ready terminals across Canada and make secure purchases anywhere MasterCard is accepted.

“We are thrilled that the Zoompass Mobile Wallet and Zoompass Prepaid MasterCard are being recognized for the value they offer Canadian mobile subscribers,” says Robin Dua, president, EnStream.

Paybefore is the leading information provider to prepaid and stored value industry professionals, offering the latest news, commentary and analysis. Paybefore offers a family of industry publications.

Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel, says, “Paybefore Awards were created to celebrate the innovators in our industry who are using prepaid to transform payments with ever-more efficient and accessible products.

“The Paybefore Awards ceremony is the culmination of a long nomination and review process, where the judges painstakingly compare the merits of many fantastic programs..”

A striking trend in 2011 was the number of mobile-oriented programs entered into the global competition. It’s something that the organizers plan to factor into the 2012 awards categories.

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