John Scarcella has been appointed vice-president and general manager of the consumer business in Harris Corporation’s Broadcast Communications business.
Scarcella is responsible for deploying the full suite of Harris products, led by the company’s successful Digital Out-of-Home solutions, into key consumer markets—including retail, food, venue and entertainment — as well as all global sales, marketing and fulfillment efforts.
Reporting to Harris Morris, president, Harris Broadcast Communications, Melbourne, Florida, Scarcella is based in the organization’s New York City office.
“John has a stellar record of success and well-established relationships in the markets we are targeting,” says Morris. “We are thrilled to have him leading our consumer business effort that will leverage the strong and expanding technology and service capabilities of Harris — along with our growing global presence — to provide integrated solutions to meet individual customer and market needs.”
Scarcella, an experienced executive with a history of delivering best-in-class technology solutions, recently served as president, Professional Solutions of America, where he oversaw all sales, marketing, service, design and engineering, integration, and strategic business development and planning activities relating to the sale of professional audio and video products.
Scarcella spent 25 years in senior and executive positions at Sony Electronics. While at Sony he held key senior positions overseeing sales, marketing, channel development and key product launch efforts in the consumer and professional markets.