CRI New Hires Including Tom Roberto

Adrian J Cotterill, Editor-in-Chief

Word reached us via the usual route (anonymous emails, the odd text and a double check of the ‘facts’ using trusty old LinkedIn) that Tom Roberto had returned recently to the Carpet And Rug Institute. Tom is now Director of Technology Systems.

Creative Realities CEO Paul Price announced a few weeks ago (it went over the MarketWire and was also on MSNBC.com but we managed to miss both) the arrival of several new hires to help service its growing client base…

  • Jason Dorin, formerly of Tribal, has joined as Director of Clients
  • Molly Buchholz comes from DDB to join the firm as Healthcare Client Leader
  • Nelson Freitas has been appointed Director of Strategy
  • Shannan Coghill, previously with R/GA, joins the team as Digital Experience Designer
  • Claire Keys, formerly with BBDO, joins as Copywriter

And of course Tom Roberto has returned to Creative Realities after a short stint as Engineering Manager of the Experiential Media Group at TSG,

Paul was quoted as saying “In the last six months, we’ve acquired assignments in a lot of new categories, from healthcare, retail and financial services to packaged goods. We’re building a unique team to continue delivering innovative digital experiences,”


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