Blimey we are growing to hate the term ‘Digital Media in Retail‘ – a UK / POPAI term it seems and absolutely horrid cos’ if there is one thing we have learnt about all ‘digital’ when it is out-of-home, whether it be high impact, retail or captive audience is that it thrives when it co-exists with all the other ‘media’ out there.
We much prefer the US terminology ‘Marketing@Retail’ – much., much better.
Anyway, we are starting to have some serious ‘thought leadership’ competition in the blogosphere and soon will have to stop linking across to it 😉
Jaosn Cremins has had a really good article published recently in bezier group’s Retail Marketing News email newsletter and you can find it over on the signagelive blog.
Well worth a read.