Digital Media in Retail 2.0

Chris Sheldrake

Blimey we are growing to hate the term ‘Digital Media in Retail‘ – a UK / POPAI term it seems and absolutely horrid cos’ if there is one thing we have learnt about all ‘digital’ when it is out-of-home, whether it be high impact, retail or captive audience is that it thrives when it co-exists with all the other ‘media’ out there.

We much prefer the US terminology ‘Marketing@Retail’ – much., much better.

Anyway, we are starting to have some serious ‘thought leadership’ competition in the blogosphere and soon will have to stop linking across to it 😉

Jaosn Cremins has had a really good article published recently in bezier group’s Retail Marketing News email newsletter and you can find it over on the signagelive blog.

Well worth a read.

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