The Love Content Awards closed day 1 of #ScreenMediaExpo last week in some style – after a great first day at the show, everybody was in high spirits and stayed until the end and as a result the award ceremony attracted a large audience BUT there though the ‘goodness’ stopped as the judging was more ‘love-in’ than love content and the whole event ended up pretty much as a farce with the self congratulatory awarding of an award to one of the organisers.
Everyone we spoke to pointed out (a) how close the judging panel and all the award recipients seemed to be (b) how unrepresentative it was of anyone outside the UK and (c) how unrepresentative it was of anyone outside of the inner circle / cartel / traditional OOH folks (delete as applicable).
One creative agency spoke with us and commented here saying “Did anyone on the judging panel NOT win?” pointing out the obvious fact that the judging panel (Clear Channel, Ogilvy, JWT, Kinetic, CBS, Spafax, ISE, JCDecaux and the Earl of Knobworth) seemed to award entries which were either created for them, booked by them or ran on their networks (Mike Blackman from ISE and his Lordship being the only exceptions).
We’re not naive and we’ve been on more than our fair share of judging panels and know how it can work, we understand that the judging panel can only judge what was put in front of it BUT we may have let the award ceremony go with little criticism if it wasn’t for the last award of the evening.
Here we saw Grand Visual, a really good content company (and who have featured favourably many times on these pages) walk away with an award for “the company that has done the most to advance the DOOH industry in the last 12 months”
Oh really? Wow! Well I would love to have been a fly on the wall during the judging panel’s discussion on that one. Apart from producing some very good content for the traditional OOH folks playing with DOOH in and around London I cannot think of anything that might be considered ‘going that extra mile’ for the industry.
It would be churlish of me to point out that Grand Visual Theory Ltd,. pretty much used to be Junction 7 Productions; we quote from the web…
- In 2002 Cobbold created Junction 7 Productions, a content production company to specialise in the development of creative content for the screen media market. Industry specialist Grand Visual Ltd acquired the operations in 2005.
- Prior to forming Grand Visual, Neil founded Junction 7 in 1996 which produced digital work for brand owners
There may or may not have been collusion in all of this but what is in no doubt is that this whole thing is very sad because this industry NEEDS award ceremonies but heaven forbid can we not ask for them to be open, above board, honest and perhaps a little more global?
Oh and in how many other industries can one setup a supposed ‘industry body’ – errr The Screen which is in reality just a cheap marketing vehicle for your company (yes, yes, yes Digital View) and name yourself chairman?
Mind you research fellow, Pratt and institute come to mind so perhaps next time around the Earl of Knobworth could get some US judges on board as well.
Below is a complete list of the Award Winners:
- Digital Out-Of-Home Innovation Award, Presented by Jeremy Male, CEO UK & Northern Europe, JCDecaux’The award for the most interesting new technical or creative development underpinning a campaign’Winner: Lynx Excite, Angel Ambush
- Best Use Of A Digital Medium, Presented by Lisa Rokny, Head of Digital Creative & Development, CBS Outdoor’The award for the most symbiotic interplay between creative and technology’Winner : Castrol ‘Right Oil, Right Car’
Highly Commended : Mercedes Take-Off
- Interactivity Award: Presented by Paul Childerhouse, PSCo’s Special Project Director’The award for the most exciting and effective use of interactivity in a digital out of home environment’Winner: Avatar
- Non-Advertising Content Award, Presented by Derek Mann, Head of Create & Collaboration, Clear Channel’The award for the best unique content produced for a digital medium not intended for advertising purposes’Winner: ‘Smile For London’
- Digital Format Award,Presented by Anthony Van Someren, Spafax’The award for the best digital out-of-home format that delivers the most interesting creative canvas’Winner: JCDecaux for Transvision
- Best New Digital Site, Presented by Carolyn Nugent, UK Head of Digital, Kinetic’The award for the best and most exciting new digital site in the UK’Winner: Ocean Outdoor for Eat Street, Westfield & Hammersmith Towers
- Best Digital Out of Home Campaign, Presented by Mike Baker, Chief Executive of Outdoor Media Centre’The award for the best campaign of the year. The most interesting, ambitious or just plain effective’Winner: Nike ‘Write The Future’
- Industry Awards,Presented by Richard Cobbold, Chairman of The Screen & Managing Director of Digital View’The award for the company that has done the most to advance the DOOH industry in the last 12 months’Winner: Grand Visual