MMA’s Global Mobile Marketing Awards

Gail Chiasson, North American Editor

The Mobile Marketing Association is calling for nominations for its Annual Global Awards Program, recognizing the industry’s exceptional campaigns, companies and people who have made mobile a successful media channel.

Now in its seventh edition, the MMA presents its annual industry awards to recognize significant contribution within the global mobile marketing industry. Nominations for the MMA Awards reward the commitment and accomplishments of the world’s leading companies and individuals in the mobile marking industry.

“Each year we raise the bar on the level of campaigns entered in the MMA Global Awards Program,” says Paul Berney, MMA CMO. “This is a direct reflection on the continued growth, innovative campaigns and expanded uses of mobile for marketing purposes.”

The 2011 Annual Global MMA Awards categories include:

Best Use Of Mobile Marketing:

  • for Brand Building
  • in Cross Media Integration
  • for Direct Response
  • for a Product or Service Launch
  • for Promotion
  • in Relationship Building
  • in Mobile Marketing
  • for Social Impact

In addition awards will be given for:

  • Mobile Marketing Academic Of The Year
  • Outstanding Individual Achievement In Mobile Marketing
  • Overall Excellence

Deadline for entries is August 12. Fnalists will be announced at the end of September. Winners will be selected by a judging panel of industry, association and media leaders. Winners will be announced during the Global Awards Ceremony and Dinner to be held on November 2011 in Los Angeles

See for more information on how to submit a nomination.

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