Collaboration with partners, videowalls as a big growth area, differences between commercial vs consumer displays, the wide variety of products available and all their advantages, and all sorts of advice on the numerous points to be concerned with when selling digital signage as a specific display or as an industry were the focuses of the speakers at the DisplaySearch 4th Digital Signage Conference here in Orlando on Tuesday morning.
Just about every speaker from Samsung’s keynote onwards, brought out the work collaboration, or simply showed how they are already collaborating with several partners (although none showed a network of the scale to which Samsung’s Doug Albregts referred. (See earlier article.)
The afternoon sessions were even more educational, dealing with content, creative, innovation, new technologies. Have you ever heard of pixel pitch? Or do you know the advantages between lenticular and parallax barrier when dealing with 3D?
This was very much a learning day, and we’ll be looking at some of these topics from speakers over the next couple of weeks. In the meantime, our chief has ordered us all to head off for a gin and tonic!