The recently renovated Scarborough Town Centre, fourth largest mall in the Greater Toronto Area, is sporting new digital signage throughout as well as at each of its nine entrances.
Oxford Properties Group, owner, developer and manager of the mall, is using the Audience software platform to provide new wayfinding and promotional digital signage at the upscale shopping centre. With over 1,318,000 sq. ft, it includes more than 220 stores – among them, The Bay, Sears, Walmart and Old Navy.
Capital Networks Ltd., in partnership with Toronto-based Fifteen Degrees Ltd,, provided the Audience software platform which is responsible for the management of content displayed across the Scarborough Town Centre digital signage network. Fifteen Degrees provided production of the directories and manages and operates the network on behalf of Oxford Properties Group.
The kiosks consist of double sided, bezel-less 70 inch LCD screens. One side of the kiosk displays the Scarborough Town Centre maps, store listing and directories, wjile the other runs a rotation of full screen advertising and special event promotion.
The decision to switch from printed directory displays to digital versions was prompted by several key factors, including the fact that monthly updates to the printed directories were often outdated even prior to installation due to the high frequency of store openings and closings. The Audience digital signage solution now allows for up-to-the-minute updates to the directory maps and store listings, ensuring that timely information is always available.
Scarborough Town Centre also wanted more control over promotional messaging displayed on the directories and looked to digital signage as an opportunity to increase revenue through both client advertising and the promotion ofupcoming Scarborough Town Centre events.