Nancy Fletcher, President & CEO at Outdoor Advertising Association of America, Inc. told her members yesterday “One of the most important election campaigns in our nation’s history will end tomorrow with the election of the 44th President of the United States. At a time when the nation is divided and reeling from crises at home and abroad, OAAA is providing a message of hope and unity”
The OAAA are encouraging their members (and friends) to download specially designed creative to run the day after the US election and for the following week on ‘digital out of home units’.
Nancy told us “I’m asking the industry to run this digital creative on a space available basis on all digital formats possible – billboard and place based – for the next week (running the November 5 creative on Wednesday, November 5, and the November 6 creative November 6-12) to draw attention to the outdoor advertising industry’s commitment to helping get the country going again”
Creative was by the TAXI agency.