CC Airports Extends Relations with Sacramento Airport

Gail Chiasson, North American Editor

Clear Channel Airports and the County of Sacramento have entered into a contractual relationship whereby CCA will be the exclusive advertising marketer for Sacramento International Airport.

CCA, which has served the airport since 1998, was selected through a competitive bid process. However, it will expand its existing presence throughout Sacramento International by launching a dynamic Community Showcase program timed to the Oct. 6/11 opening of the airport’s brand new Central Terminal B to serve the needs of area businesses and organizations.

The Company is in the process of creating a new high-tech advertising environment for the terminal with innovative digital displays and new technology, such as LCD’s, touch screen digital kiosks and tension fabric displays. local and regional businesses will have the opportunity to capture the attention of more than 16 million people who use the airport annually.

“Opening Central Terminal B solidifies Sacramento International Airport’s position as the ‘Gateway to Northern California and the World’ and introduces our customers to new, state-of-the art technology designed to improve the customer experience,” says G. Hardy Acree, Sacramento County Airport System director of airports. “We look forward to receiving positive feedback from our customers in regard to Clear Channel’s new, innovative approach to customer information and advertising.”

Scott Appnel, project marketing manager of Clear Channel Airports says, “We are pleased to have the opportunity to further our relationships with the local businesses of Sacramento and offer companies a chance to utilize Clear Channel’s dynamic new technology and creative displays to showcase their brands and messaging. Already, over a dozen local businesses representing the travel and leisure, education, financial service and consumer goods sectors have taken advantage of the opportunity to plan long-term campaigns around these new marketing platforms.”

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