Woozworld, Montreal-based multiplayer user-generated social game for tweens (ages 9 to 14), has raised $6 million in new funding.
In addition, Bernard Gershon, president of GershonMedia, a global digital media strategy practice, and former general manager and senior vice-president of Disney, has joined Woozworld’s board of advisors.
“Since Woozworld first launched, our main objective has been to make it the number-one safe destination, where tweens can creatively feed their imagination and innate desire to behave like young adults,” says Eric Brassard, Woozworld president and CEO. “The new funds will allow us to enhance Woozworld’s already highly successful formula both online and moving forward, on the mobile.”
Woozworld received $6 million in funding from Telesystem and iNovia Capital, along side industry angels. With this new round, Woozworld intends to continue developing and promoting its online user-generated social platform, where tween users build entire worlds to creatively engage with their peers, build businesses or set up restaurants, hotels and games as they choose, as well as focus on its upcoming mobile efforts.
“We’ve been extremely pleased to see the progress that Woozworld has made in the last year,” said Francois-Charles Sirois, president of Telesystem. “Woozworld is already considered a success but we believe with Woozworld’s phenomenal growth and their upcoming features, technology and offerings, Woozworld will surely become the leader in the tween virtual world industry.”
Founded in 2010, Woozworld has more than seven million avatars, and more than 14 million virtual spaces have been created in 18 months. It receives more than 15 million monthly unique visitors from over 180 countries, with the largest group coming from the U.S. Its user base has more than tripled over the last six months. Woozens (Woozworld active users) play more than 70 minutes a day.
Woozworld increased its revenues by over 30% per month for each of the last 12 months