Fan di Fendi: The Smell Of Luxury

Geny Caloisi

To start London Fashion week in style, Luxury LVMH brand Fendi has booked its first digital out-of-home campaign with Clear Channel’s Create team to launch its new fragrance, Fan di Fendi, during London Fashion Week.

Booked and planned by KR MediaCom and Kinetic Worldwide, the London campaign includes two sites in proximity to Somerset House – the landmark headquarters for London Fashion Week, plus one in the retail heart of London – Oxford Street.

Fendi and KR MediaCom have partnered with Clear Channel Create to install sound showers, golden benches and digital screens incorporated into fully branded bus shelters to create maximum impact.

Nicola Rust, from KR MediaCom says: “This bespoke campaign has allowed Fendi to target an upmarket fashion conscious audience within close proximity to London Fashion Week.  The use of the digital screen allowed us to bring the TV commercial to life on the high street, engaging our audience at points of relevance through the city.” 

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