Three New Board Members at DPAA

Gail Chiasson, North American Editor

We expect that you’ll be meeting the three new Board members of the Digital Place-based Advertising Association at the DPAA’s upcoming 4th Digital Media Summit being held Oct. 19 in New York.

Joining the 10-member Board are Michael Bush, CEO of NTN Buzztime; Garry McGuire, CEO of Reach Media Group; and Dominick Porco, CEO of Adspace Networks Inc..

“Michael, Garry and Dominick are tremendous additions to our board,” says Susan Danaher, president of the DPAA. “Collectively, they will bring diverse and valuable marketing and media experience to our discussions, along with their unique perspectives on the digital place-based media business.”

Bush was appointed CEO of NTN Buzztime in April, 2010, bringing to the company more than 23 years of executing successful business growth strategies and building sustainable shareholder value. Before joining Buzztime, Bush was president and CEO of 3 Day Blinds Inc., where he was credited with leading the business through the recent housing crisis and stabilizing its finances. He also served as president and CEO at Anchor Blue Retail Group, Dockers’ Outlets by MOST and Bally North America, and as COO/EVP at Movado Group Inc..

McGuire joined Reach Media Group as CEO in July/09, where he is responsible for all aspects of the company’s profitable growth and market expansion strategy. McGuire joined RMG with more than 15 years of advertising, marketing and general business experience on the client-side as a chief marketing officer and on the agency-side as president of several domestic and international ad agencies. He was chairman of Icon Internet Ventures, which owns and publishes affinity websites that aggregate target audiences, and served as president of Gyro HSR, a leading independent digital marketing agency.

Porco, recognized as one of the most accomplished executives in the out-of-home advertising marketplace, joined Adspace in 2005 with a vision of a new in-mall digital media network focused on bridging the gap between consumer promotion and brand advertising. Implementing his vision, Porco spearheaded a revolutionary new programming strategy for the network that integrated important and relevant shopping information with advertising. Today, the Adspace Digital Mall Network has grown to include 1,800 HD plasma screens in 137 Class A malls in 43 top DMA’s in the U.S. Before joining Adspace, Porco was president of News America Marketing, the $1 billion in-store advertising division of News Corp Ltd.

Bush, McGuire and Porco join current DPAA board members Mike DiFranza (chairman), president and founder, Captivate Network; Francois de Gaspe Beaubien, chairman and chief coaching officer, Zoom Media; Jim Harris, CEO, Wall Street Journal Office Network; D. Scott Karnedy, chief sales officer, Premier Retail Networks; Mike Nickerson, VP, advertising, AMI Entertainment; Charles Richardson, SVP, Care Media Holdings and the DPAA’s Danaher.

The digital place-based sector has experienced strong growth this year. Revenue growth percentage (16.1%) for the first half of 2011 over the same period last year exceeds overall U.S. ad industry growth (3.2%) by a 5:1 margin. Digital place-based media’s strong showing during the first half of 2011 follows a 25% growth rate for the sector – to an estimated $1.1 billion – in 2010. (See DailyDOOH’s Sept. 27 article.)

If you haven’t registered for the Oct. 19 event, we urge you to do so. Ad agencies are especially welcome. The Digital Media Summit will examine critical topics related to digital place-based media, including contextual engagement, media planning strategies, leading edge research solutions, and the role of technology in media and advertising. An exhibit hall also will be open to attendees.

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