UK outdoor media owners Ocean Outdoor and Outdoor Plus marked last Friday’s Remembrance Day silence at 11am by suspending their usual digital screen schedule to display The Royal British Legion’s Poppy Appeal advertisement for two minutes.
According to Maisie McCabe over on Brand Republic (in an article that was first published on campaignlive.co.uk) the displays were all part of a wider outdoor campaign to support the Royal British Legion’s Poppy Appeal.
Inventory on digital screens was donated by CBS Outdoor, Clear Channel Outdoor and JCDecaux since Monday 31st October.
The campaign was planned by Media Square agency CST The Gate and Kinetic Worldwide. Space was donated by the media owners.