ComQi, Shazam And Target?

JP Biamby

ComQi’s Stuart Armstrong, announced last week at CETW a new relationship between ComQi and the mobile asolution Shazam.

This new partnership will allow users who are within earshot of an audio broadcast on a digital sign to use Shazam to create in-venue shopping experiences on their mobile devices.

It was overheard, that Target Stores in the US will be one of the early adopters of this marketing ploy however only time will tell.

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