The DOOH loo consists of small screens located at the top of a waterless urinal called a Urimat.
signagelive CEO Jason Cremins tells us “We were approached by Paul Grundy of MOOH Group who has the media sales contract for the current static media version”
He added “In Switzerland’s Urimat HQ, they had already tested both static and USB updated video versions to great success but had been held back by the lack of a cost effective solution for remote updated and local playback of media”.
Jason and his team then recommended SMIL devices combined with the signagelive Virtual Player as a cost effective option and introduced Paul Grundy to IAdea, who ended up engineering a 7″ LCD device incorporating their XMP-130 player technology.
After a proof of concept and soft launch in Switzerland, the technology has been proven and Urimat are now taking the solution out to their customers across the world including motorway services, pubs and clubs, and sports stadiums.
MOOH Group will provide the content creation, media sales and network management for the network using signagelive.
You can see the DOOH Loos in action (so to speak) at #ScreenMediaExpo Stand C51 next May in London.