MOOH Group DOOH Loos For Number One’s

Geny Caloisi

In the past 24 hours we have heard of two new digital signage applications for men’s toilets. The first was the MOOH Group‘s DOOH Loo (see also our story about a ‘pee-controlled video game here‘)

The DOOH loo consists of small screens located at the top of a waterless urinal called a Urimat

signagelive CEO Jason Cremins tells us “We were approached by Paul Grundy of MOOH Group who has the media sales contract for the current static media version”

He added “In Switzerland’s Urimat HQ, they had already tested both static and USB updated video versions to great success but had been held back by the lack of a cost effective solution for remote updated and local playback of media”.

Jason and his team then recommended SMIL devices combined with the signagelive Virtual Player as a cost effective option and introduced Paul Grundy to IAdea, who ended up engineering a 7″ LCD device incorporating their XMP-130 player technology.

After a proof of concept and soft launch in Switzerland, the technology has been proven and Urimat are now taking the solution out to their customers across the world including motorway services, pubs and clubs, and sports stadiums.

MOOH Group will provide the content creation, media sales and network management for the network using signagelive.

You can see the DOOH Loos in action (so to speak) at #ScreenMediaExpo Stand C51 next May in London.


9 Responses to “MOOH Group DOOH Loos For Number One’s”

  1. Wonderbaa Says:

    Not a first in this sector. A few years ago a French company called Loo media attempted something along the same lines. They didn’t go very far……..

  2. Russ Curry Says:

    Very smart, but not very original : the Germans got there first – October 2008 in fact:
    http://www.dailydooh.com/archives/4409

  3. Jason Cremins Says:

    Many thanks for the mention in the article Geny, this is a great project for signagelive and with a massive existing install base of Urimat waterless urinals across the world, the opportunity to upgrade them to digital media is vast.

    There are several projects already looking to move forward, some advertising led, but many others a being used by site owners as a means of communication.

    If you want to see the physical unit up and running, we will have one on our stand #10P115 at ISE 2012.

  4. Bryan Crotaz Says:

    Good thing you’re in row “P” Jason…

  5. John Wang Says:

    Thanks for mentioning IAdea in your piece, Geny. The digital signage field is definitely getting interesting with innovative applications like this. The whole trend of “digital signboards” which pretty much was pioneered by IAdea is where we are seeing most new ideas in this market.

  6. Howard Smith Says:

    I seem to recall that Captive View years ago did something similar. I’m sure it was called Viewrinal !!

    It wasn’t just a bog standard bog :)

  7. Jason Cremins Says:

    @Wobderbaa @Russ I agree this is not the first (or last) solution for digital media in toliets, I remember the days of ‘Viewrinal’ as it was coined by DigitalView. The main difference now is the move to waterless toilets and the integrated nature of the Urimat proposal, over other solutions that rely on a separate dedicated devices.

    @Bryan I knew I could rely on you for quip.

    @John great to be working with you on this project and the many others we have on the go together. It shows our combined commitment to open standards and playing to respective strengths are paying off.

  8. Signagelive shows solutions for every public digital display application at #ISE2012 | Cloud-Based Digital Signage Software powered by Rackspace Says:

    […] will be able to see for the first time the Signagelive powered DOOH Loo. The waterless urinals from Urimat, to be launched in 2012, feature a 7” IAdea device with all […]

  9. Signagelive shows solutions for every public digital display application at #ISE2012 | We provide the software, servers and support; you provide the message Says:

    […] will be able to see for the first time the Signagelive powered DOOH Loo. The waterless urinals from Urimat, to be launched in 2012, feature a 7” IAdea device with all […]

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