First UK Airport Win For CBS Outdoor
CBS Outdoor UK has won the outdoor advertising contract for Cardiff Airport. This new contract introduces CBS Outdoor UK’s first airport into a portfolio of other key transport properties in urban or city environments including bus, underground and rail networks.
The contract will commence on 1st Jan 2012 and extends CBS Outdoor UK’s ownership of the Welsh out of home transport market, which includes managing the contract for Arriva Trains Wales and key bus assets. CBS Outdoor UK will manage over 60 advertising panels at the airport, including 13 backlit landmarks, three 96-sheets and 31 6 sheet and numerous bespoke and high impact formats.
Jason Cotterrell, CBS Outdoor UK Country Director, said “Cardiff Airport is both a standalone and integrated addition to our portfolio and reinforces our ownership of valuable urban audiences across Wales and the UK. Sitting alongside Arriva Trains Wales and our bus assets, both of whom service the airport, Cardiff Airport provides an extensive range of opportunities for local, regional and national advertisers to reach the consumer on the move and a wider international business & leisure audience”.
David Pickard, Finance Director at Cardiff Airport, said “CBS Outdoor UK were recommended to us by another asset owner and from the start we were impressed by their energetic approach, particularly CBS Outdoor’s relationships with national and regional clients and agencies, combined with their dedicated representation in the local media market, which is important for us as Wales’s largest airport.”