Adrian J Cotterill, Editor-in-Chief
NEC Display Solutions Europe will be at #ISE2012 of course and tell us that through its booth, R24, located in Hall 4, they will be highlighting a wide range of vertical domain expertise with AV and signage applications and solutions.
NEC will showcase the HLO Projection category, the company’s latest professional LCD and LED backlit large format displays and Hiperwall ultra high-resolution videowall solution amongst others.
Experts from across the company will also be on hand to demonstrate and discuss NEC’s innovations and solutions optimised for airport, QSR, control room, rental and staging and corporate and conference environments AND taking pride of place on NEC’s 400 square meter stand will be NEC’s DOOH ad-serving platform VUKUNET.
Stefanie Corinth, Vice President Marketing and Business Development at NEC Display Solutions Europe told us “The ISE show continues to grow and to bring the display industry into sharp focus across all aspects of audiovisual technology and digital signage solutions,”
She added “This event provides a perfect environment for NEC to showcase its latest developments and to engage with a range of other stakeholders across the industry. Static billboards and signage is rapidly being replaced by sophisticated digital signage, which can be interactive, responsive and real-time. VUKUNET in particular delivers an end-to-end, automated platform that connects digital screens with advertising revenue and highlights how NEC is developing a range of products and solutions that ensures we lead the way in all aspects of display technology.”
One technology that we think will be of real interest is the Leaf Engine, a joint R&D project with NEC Laboratories in Heidelberg aimed at creating more intelligent digital signage solutions through the development of a distributed middleware layer that offers sensor plug-and-play functionality, facilitating the gathering of data for content targeting, interaction and audience measurement.