Danielle Pinnington, Managing Director of Shoppercentric is all set to present ‘Any time, any place, anywhere – How shopping habits are changing and where screenmedia fits into the new shopper landscape‘ in the Connected Screenmedia track at #ScreenMediaExpo next May.Yes I know it might seem like a long way away but it isn’t! We were trying to work out in the office when the last time we heard Danielle Pinnington speak (not the last time she SPOKE but the last time we heard her). It was probably one of the very first Screen (Breakfast Briefing) Forums – in fact come to think of it, it might have been the one and only time The Screen Forum did a big, annual conference type thing.
Danielle has been working in market research since 1988 and began her career as a consumer researcher BUT her specialization is in shopper research, which took hold in earnest in 2000, leading to the decision towards the end of 2004 to set up Shoppercentric Ltd as a specialist shopper research agency.
Danielle has worked with a wide variety of retailers, suppliers and agencies in the area of shopper research providing BP, L’Oreal, Cadbury, Coca Cola, LEGO and GSK amongst others with shopper inputs to their trade strategies.
A passionate exponent of shopper research, Danielle will definitely be someone to go listen to at #ScreenMediaExpo