A Rootin’ Tootin’ Collection (of Woody’s Favorite Songs)

Adrian J Cotterill, Editor-in-Chief

So, Saddle Ranch Digital names Linda Hofflander as Chief Strategy Officer. Ummm.

Let us tell you here and now THAT the start of 2012 is going to see a whole bunch of consultants go in search of a regular pay cheque – this may be the first to (actually) be announced in Q1 but it will not be the last (not by a long way)!

Linda’s background includes time as Vice President and Chief Marketing Officer at Wireless Ronin Technologies and even a three year stint as an account director at John Ryan Performance, Inc. / John Ryan Company so make of that what you will.

Linda left Ronin in July 2010 and setup her own consultancy The Handa Group.

We doubt that our industry is in fact much different to many others but there do seem to be a large number of ‘experts’ in this industry with no (real) job and no customers AND when an opportunistic job comes by these days you’d be a fool not to take it wouldn’t you?

If you dig into Saddle Ranch Digital and look at what they are up to, it’s clear that they are now attempting to position themselves as consultants and educators AND the industry definitely needs more consultants doesn’t it?

Leave a Reply