Advertising Is Focus Of New DOOH Networks Track

Gail Chiasson, North American Editor

Digital Signage Expo 2012 will present an all new four-part DOOH Networks Seminar Program that will focus on issues inherent in running a digital advertising-based network.

The DOOH Networks Seminar Program, to be presented March 7-8 is part of DSE’s eight-track Educational Conference and is designed specifically for DOOH network operators of revenue generating systems, as well as digital signage and end-user managers and administrators of premise-owned systems intended to generate advertising revenue. This educational track is intended to provide a hard look at issues critical to management success.

Topics to be covered include:

  • Exposure vs Viewership: Audience Reporting Standards & Best Practices;
  • Getting Noticed by Advertisers;
  • National, Regional & Hyper-Local Advertising: What’s the Optimal Mix & Strategy to Implement?;
  • Narrowcasting to 150 Million Shoppers per Week.

Attendees will not only have the benefit of hearing not only case studies, but also the anecdotal experiences that help to illuminate concepts and solutions. Each session will be led by professionals who will be sharing hard-earned experience and come from a variety of disciplines within DOOH Networks, as well as knowledgeable industry consultants and technology providers.

Richard Lebovitz, educational director for Exponation LLC which produces DSE, says, “The DOOH Networks Track will be informative and thought-provoking, challenging attendees to re-evaluate their approach to doing business to ensure that their ‘take-aways’ have immediate value.”

Registration for the DOOH Networks Track Seminar Program or any of the DSE 2012 educational conference seminars is now available online here.

DSE 2012, co-located with the Interactive Technology Expo and Digital Content Show, is scheduled for March 6-9, 2012, at the Las Vegas Convention Center in Las Vegas.

DSE is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home industries. Launched in 2004, its professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 180 exhibitors will feature technology and services including hardware, software, network, delivery and content from around the globe.

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