ComQi has just announced the launch of a new retailing product called delayMirror.delayMirror we are told, is a ‘video mirror’ that provides a continual delayed video feed which allows shoppers to see themselves as they were three seconds ago.
In a dressing room it allows the shopper to twirl and see the clothes they are wearing from all angles – it’s supposed to be a great way of trying on new clothes and also a fun in-store experience that shoppers cannot get online or via any other medium.
Max Stevens-Guille, ComQi’s Chief Technical Officer told us “delayMirror is an Interactive Solution powered by ComQi’s EnGage Platform . When you look at yourself in the delayMirror it is almost as if you were looking at someone else – a digital doppelganger.
He added “They look like you, dress like you but they are doing what you did a few moments ago. delayMirror provides a magical experience for shoppers”.
It is fully integrated with ComQi’s EnGage platform and is available worldwide immediately.
ComQi will be showing the delayMirror experience, as well as other Interactive Connected Experiences, at #ISE2012 in Amsterdam (booth 10K118).