A Magical New Shopping Experience?

Geny Caloisi

ComQi has just announced the launch of a new retailing product called delayMirror.

Does my bum look big in this?

delayMirror we are told, is a ‘video mirror’ that provides a continual delayed video feed which allows shoppers to see themselves as they were three seconds ago.

In a dressing room it allows the shopper to twirl and see the clothes they are wearing from all angles – it’s supposed to be a great way of trying on new clothes and also a fun in-store experience that shoppers cannot get online or via any other medium.

Max Stevens-Guille, ComQi’s Chief Technical Officer told us “delayMirror is an Interactive Solution powered by ComQi’s EnGage Platform . When you look at yourself in the delayMirror it is almost as if you were looking at someone else – a digital doppelganger.

He added “They look like you, dress like you but they are doing what you did a few moments ago. delayMirror provides a magical experience for shoppers”.

delayMirror was developed in conjunction with John Paul Bichard of Creative Advisor Group – a spin-off of from the Interactive Institute Stockholm where the original delayMirrorWall was invented.

It is fully integrated with ComQi’s EnGage platform and is available worldwide immediately.

ComQi will be showing the delayMirror experience, as well as other Interactive Connected Experiences, at #ISE2012 in Amsterdam (booth 10K118).

5 Responses to “A Magical New Shopping Experience?”

  1. Jason Cremins Says:

    Very limited functionality given the number of intelligent mirror solutions hitting the marketing including this RFID enabled mirror from http://www.gesaky.com

  2. Hugh Jars Says:

    Does my bum look big in this?

  3. Bryan Crotaz Says:

    This is a simple delay line – such an easy thing to build – just needs 9,000,000 km of fibre looped in a u bend for each pixel. I think I’ll buy shares in Pilkingtons…

  4. Luis R. Villafane Says:

    ok, I think we need clarification on this release. There has to be something else here we are missing… There is no way that the guys from Comqi are doing a press release on a video command to delay 3 seconds a piece of content… No way…
    (However if that is so, I am starting a daily release of 350 different commands we can issue to our player)

    Come on… what is it!!??

  5. Barnaby Page Says:

    I think it’s called “January news drought”. This product has been around, in one form or another, for a decade. All that seems to be new is the integration with EnGage.

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