#ISE2012 Philips And Advantech Launch OPS

Geny Caloisi

Philips Public Signage and Advantech Europe will be launching their Open Pluggable Specification (OPS) digital signage products at this year’s ISE (Amsterdam Jan 31st- Feb 2nd). The companies will have a special reduced price sales promotion at the show.

“OPS offers a lot of exciting possibilities for creating a tailor-made digital signage solution,” explains Wilfred de Man, Sales and Marketing Director for Philips Public Signage Displays. “By bundling our brand new E-series displays with the OPS module of Advantech, we are offering the end user a unique opportunity to buy a fully integrated digital signage solution.”

MMD (Multimedia Displays), a wholly owned company of TPV and the exclusive marketer and reseller for Philips-branded LCD monitors and public signage displays worldwide, released the 42” BDL4245E, 46” BDL4645E and both 55” models – BDL5545E and BDL5545ET – come equipped with an OPS slot which allow for the simple integration of an Open Pluggable Specification module, an industry standard interface being adopted within the digital signage market for the combination of a PC module and display.

The displays also feature additional user interactions such as integrated optical IR multi-touch screen (BDL5545ET), One Wire allowing the user to not only send video and audio from the media player to the display, but all control and configuration commands as well, all via one single HDMI cable (both 55” models), and all five new models have full HD panels for crystal clear images and video, as well as a wide viewing angle and offer central configuration via RS232, ensuring simple control and configuration of all displays within the network.

Advantech announced the launch of the ARK-DS220 OPS compliant digital signage media player in late 2011. The system is powered by an Intel Atom D525 dual-core processor (fan-based) and Intel Atom N455 single-core processor (fanless) with integrated NVIDIA GT218 (ION2) graphic module for Full HD playback. Compliant with the OPS, its slot-in module design effectively lowers deployment and field maintenance costs to simplify device installation, usage, maintenance and upgrades. Its industrial grade capability allows a wide range of applications where reliability is key.

The ARK-DS220 is compliant with the Philips E-series displays that come equipped with an OPS slot.

Philips Public Signage booth 10N141/10N135. Advantech booth 10S130.

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