#FESPA Integrating Print

Adrian J Cotterill, Editor-in-Chief

We are spending the latter half of this week in Barcelona at FESPA Digital 2012 – an event ostensibly for people who make signs digitally as opposed to an event for people who digitally make signs!

FESPA are doing a great job looking to the future and helping their members understand some of the wider digital options open to them – we’ve now had a number of discussions with them about digital signage and DOOH.

On Thursday afternoon in Barcelona, Christian Duyckaerts is chairing one of the Explore Conference sessions entitled ‘Integrating Print into other media channels‘ which will cover: –

  • The digitization of the traditional outdoor media market
    Noel Cook, Commercial Director of Production and Billboards, oOhmedia
  • Augmented Reality- an opportunity for the industrial world
    Aurelio MendiguchĂ­a Instituto Tajamar
  • Putting the AR in Xaar
    Mark Alexander, Director of Marketing, Xaar
  • Integrating print into wider media campaigns
    President of Sales, Scanbuy
  • Direct to Garment Apparel Customization
    Mark Gervais, Director of Screen Print, Ningbo Shenzhou Knitting Co Ltd
  • Incorporating Digital Signage into your Campaign
    Adrian Cotterill, Editor-in-Chief, DailyDOOH

We’ll have a report up Thursday evening with a bit of luck.


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