#dse2012 How To Win Friends And Influence People

Adrian J Cotterill, Editor-in-Chief

Want to get the best coverage possible from journalists and industry influencers ahead of #dse2012 next week?

Whether you like said journalists or industry influencers (many would argue that the more you dislike them the more you should talk to them) spending an hour on a conference call ahead of time is SERIOUSLY a good idea.

Our team has just spent an hour on the phone being briefed by a Lost Wages exhibitor who will be pushing out not one, not two but FOUR separate press releases next week. Three are new network wins and one is a new software product.

An hour’s conversation with their CEO and tech team is worth more than dozens of emails. We wish more vendors would help us prepare for the event in this way.

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